Insights from an interview with Kelly Turner, content strategist at AT&T
Some 63% of B2Bs have ranked whitepapers to be more effective than videos, e-newsletters, blogs, infographics, etc. But are whitepapers really that effective?
If you are struggling to generate an effective content marketing plan, one that uses measurement and analytics to drive optimization and conversion, you are not alone.
Learn how marketers create and manage a brand’s most essential resource