How to market your brand using interactive native content

Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your marketing campaigns.

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How CMOs Can Avoid Getting Burned By Bad Tech

Technology has been transforming every aspect of our working and personal lives. Now we find ourselves entering a new pace of change that requires us not only to react but also fundamentally change the way we operate. Whether we like it or not, it’s huge, scary, and unavoidable.

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Adaptive marketing: The key to winning in the Engagement Economy

Today’s consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty.

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