It all starts by knowing what your customers expect and giving it to them. It is not more complicated than that.
There are many ways to improve your content marketing, and double or even triple your conversion rates.
Are marketers pleased with how they are personalizing their email, Web, and mobile marketing efforts? What grade do they give themselves?
At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.
For some brands, defining a content marketing editorial strategy can be challenging.