The impact of intermediaries: How brands can close the gap between themselves and consumers

As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.

Continue reading “The impact of intermediaries: How brands can close the gap between themselves and consumers”

7 Content Types That Will Increase Leads and Conversions

Various content methods generate leads. Visual and interactive content, in particular, can increase not only clickthrough rates (CTR) but also conversion rates for many marketing campaigns, whether email signups, clicks on links, or sales of your product.

Continue reading “7 Content Types That Will Increase Leads and Conversions”

How to Create Personas and Map Content to the Buyer Journey

Content starts and sustains conversations with customers. But in order to have a meaningful dialogue, you need to know to whom you’re speaking.“Developing buyer personas” is what marketers call the process of figuring that out. 

Continue reading “How to Create Personas and Map Content to the Buyer Journey”