Storymaking How To Shape The Stories That People Share About Brands

A great deal has been written about storymaking, a neologism used to describe the co-authorship of a brand’s narrative that consumers and marketers now share, particularly through user-generated content and social postings.

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How to Build a Remarkable 21st Century Brand

Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities.

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