Eighteen is the age of adulthood, so perhaps it’s fitting that in 2018 some major emerging trends in B2B marketing will start to show signs of maturation.
As technology and search engines change, so do the strategies marketers use to engage their customers online. Continue reading “Content Marketing In 2018: Trends And Tools For Success”
As the landscape continues to change, advertisers that don’t follow suit risk getting left behind. Continue reading “7 Predictions About The Future Of Advertising”
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll need to monitor to lead your organization to success in the year ahead.
Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018.
Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important?
A new study from The Creative Group polled 400 US advertising and marketing executives, asking them which social media trends they expected to have the greatest effect on their advertising and marketing efforts in 2018.
One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.
Video was another trend that many respondents said would play a role in their marketing strategies next year, named by 28% of respondents—an unsurprising outcome.