Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers.
Consumers are bombarded with content all day long. But what sets successful content marketing apart is the thoughtful and meaningful content that actually makes up the storyline.
We’re all aware of the immense impact that technology has had on the ways in which consumers interact with brands.
Examining this demographic group’s digital life
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.