Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits. Continue reading “How the C-suite benefits from a strategic marketing operations function”
For a global content marketing strategy to be effective in a large and complex enterprise, central and local teams must find the right balance.
The consumer decision journey is complex, with multiple online and offline channels where people interact with your brand. How can you create a strategy that connects the dots – and measure its effectiveness?
Though every organization will need to customize its strategy to its own circumstances, the following are the foundations for building an enduring digital marketing strategy that works.