The Secrets of High-Performing Online Content

Good content is one thing, but great online content is another.

How do you define great content? Yes, it should be well-written, addictively readable, and hit home for its intended audience.

But it should also convert like crazy. After all, that’s the point of content creation for us, the marketers.

The good news is that content that is high-performing for us is useful for them, our readers. To reach this win-win, let’s look at what you can do to take your content from good to great, from “just OK” to high-powered, high-performing, and massively successful.

1. Use keywords based on target audience’s search intent
If you want your content to perform better to hit your goals, you need to scoop up the right traffic. Huge traffic numbers mean zilch if not one of those people takes action after clicking your link and consuming your content.

If you want your content to perform better to hit goals, you need to scoop up the right traffic.
To funnel traffic that will translate into high performance and conversions, understand how your targets are searching and which keywords they’re using.

Here are deeper explanations of the search-intent types:

Informational intent – Searchers seek information. They want to find an answer to a question or a solution to a problem
Example: The bathroom sink is clogged. I perform a search to learn how to unclog a sink.

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Source: Content Marketing Institute