What does it mean to ‘be bold for change?’

At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.

I didn’t set out to solve the gender wage gap when I started Googling for ways to successfully ask for — and ideally get — a raise at work, but the click led to the United Nations’ International Women’s Day site and a call for people to be bold for change.

Many clicks and scrolls into my search, I realized that what I was looking for wasn’t as simple as getting myself a raise. I had stumbled onto a deeper, more pervasive problem than the need to continue financing my addiction to live music concerts. I realized I was an infantrywoman in the fight for gender parity.

For those who don’t know me, I’m a young female search analyst working at Horizon Media. Fortunately, Horizon is a progressive company when it comes to issues of equality and acceptance.

Still, this is an issue that goes beyond any one company. It permeates our society and our culture, and it influences my own mindset about my self-worth and the professional expectations I set for myself. I decided I had to do something about it — I had to be bold for change.

So, what does that mean, exactly? And how does it apply to a young woman in digital marketing?
The International Women’s Day site was a good starting point, but I needed more. Ernst & Young offered some great suggestions for actions we can all take in the effort to reach gender parity.

However, the most useful resource I found wasn’t online, but in person, at Bing’s Janes of Digital event in New York City. I met several successful women in the search industry and learned a lot from their experiences. I want to share these ideas with you now, so you can be bold for change in your own company and sphere of influence.

Be the captain of your own experience
Kristin Ogdon, senior marketing manager at Microsoft, shared her story about starting out in the print world at a large publisher. Although successful, she could see the print industry was transitioning into digital, and she wanted to be at the forefront of this new world.

So, when the opportunity at Microsoft came along, she took the helm of her career. Ogdon knew nothing about digital at the time, but she had the drive and passion to get in on the action. It was her decision; she was the captain of her own experience.

Read more

Source: Marketing Land