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When it comes to their biggest challenge, most content marketers are in agreement: They’re struggling to measure ROI.
Continue reading “Content Marketing ROI: How to Measure Brand Equity, Conversions, and Loyalty”
Month: June 2016
Putting B2B Content Marketing into Context
Putting prospects’ actions into context can organizations create a more effective B2B content marketing strategy.
Continue reading “Putting B2B Content Marketing into Context”
