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Month: October 2016

How Can Larger Companies Optimize Their Content Strategy?

How Can Larger Companies Optimize Their Content Strategy?

Insights from an interview with Kelly Turner, content strategist at AT&T

Continue reading “How Can Larger Companies Optimize Their Content Strategy?”

Author Corporate LeadersPosted on October 25, 2016January 24, 2017Categories UncategorizedTags At&T CMO, content marketing, content marketing strategy

Three Reasons for Including Whitepapers in Your Content Strategy

Three Reasons for Including Whitepapers in Your Content Strategy

Some 63% of B2Bs have ranked whitepapers to be more effective than videos, e-newsletters, blogs, infographics, etc. But are whitepapers really that effective?

Continue reading “Three Reasons for Including Whitepapers in Your Content Strategy”

Author Corporate LeadersPosted on October 19, 2016January 24, 2017Categories UncategorizedTags B2B content marketing, content marketing, white paper

How to Measure Performance to Improve Your Content Marketing

How to Measure Performance to Improve Your Content Marketing

If you are struggling to generate an effective content marketing plan, one that uses measurement and analytics to drive optimization and conversion, you are not alone.

Continue reading “How to Measure Performance to Improve Your Content Marketing”

Author Corporate LeadersPosted on October 11, 2016January 24, 2017Categories UncategorizedTags content marketing, content marketing plan, content strategy, performance measurement

Content: The H2O of Marketing

Content: The H2O of Marketing

Learn how marketers create and manage a brand’s most essential resource

Continue reading “Content: The H2O of Marketing”

Author Corporate LeadersPosted on October 5, 2016January 24, 2017Categories UncategorizedTags B2B content marketing, content, content marketing, digital marketing

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