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Insights from an interview with Kelly Turner, content strategist at AT&T
Continue reading “How Can Larger Companies Optimize Their Content Strategy?”
Month: October 2016
Three Reasons for Including Whitepapers in Your Content Strategy
Some 63% of B2Bs have ranked whitepapers to be more effective than videos, e-newsletters, blogs, infographics, etc. But are whitepapers really that effective?
Continue reading “Three Reasons for Including Whitepapers in Your Content Strategy”
How to Measure Performance to Improve Your Content Marketing
If you are struggling to generate an effective content marketing plan, one that uses measurement and analytics to drive optimization and conversion, you are not alone.
Continue reading “How to Measure Performance to Improve Your Content Marketing”
Content: The H2O of Marketing
Learn how marketers create and manage a brand’s most essential resource
