User segmentation isn’t something that is alien in the marketing world. The big brands have this down to a T, and the little guys are just waking up to the power behind having a laser-focused strategy — laser-focused on user segmentation.
Curation, cultivation and permission are the core of a strong social content plan.
Metrics that will give you insight into the worth of your content and help you make more strategic marketing decisions to drive results and revenue.
Contributor Jim Williams says it’s time to really listen to your customers’ words and understand the experience they expect you to deliver.