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Month: May 2017

Emotion Drives Experience At Each Stage Of The Customer Journey

It all starts by knowing what your customers expect and giving it to them. It is not more complicated than that.

Continue reading “Emotion Drives Experience At Each Stage Of The Customer Journey”

Author Corporate LeadersPosted on May 29, 2017June 7, 2017Categories UncategorizedTags CMO, Customer Journey, marketing

How to Create High-Converting Content

There are many ways to improve your content marketing, and double or even triple your conversion rates.

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Author Corporate LeadersPosted on May 24, 2017May 18, 2017Categories UncategorizedTags content marketing, High-Converting Content

What Grade Do Marketers Give Their Personalization Efforts?

Are marketers pleased with how they are personalizing their email, Web, and mobile marketing efforts? What grade do they give themselves?

Continue reading “What Grade Do Marketers Give Their Personalization Efforts?”

Author Corporate LeadersPosted on May 19, 2017May 16, 2017Categories UncategorizedTags content marketing, marketing, marketing survey

What does it mean to ‘be bold for change?’

What does it mean to ‘be bold for change?’

At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.

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Author Corporate LeadersPosted on May 16, 2017Categories UncategorizedTags content marketing, digital transformation

How Brands Are Using Influencer Content

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.

Continue reading “How Brands Are Using Influencer Content”

Author Corporate LeadersPosted on May 8, 2017April 19, 2017Categories UncategorizedTags influencer marketing, marketing, marketing content

Insurance Content Marketing: How to Create Exceptional Content in a “Boring” Industry

Insurance Content Marketing: How to Create Exceptional Content in a “Boring” Industry

For some brands, defining a content marketing editorial strategy can be challenging.

Continue reading “Insurance Content Marketing: How to Create Exceptional Content in a “Boring” Industry”

Author Corporate LeadersPosted on May 3, 2017April 19, 2017Categories UncategorizedTags content creating, content for boring industry, exceptional content

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