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It all starts by knowing what your customers expect and giving it to them. It is not more complicated than that.
Continue reading “Emotion Drives Experience At Each Stage Of The Customer Journey”
Month: May 2017
How to Create High-Converting Content
There are many ways to improve your content marketing, and double or even triple your conversion rates.
What Grade Do Marketers Give Their Personalization Efforts?
Are marketers pleased with how they are personalizing their email, Web, and mobile marketing efforts? What grade do they give themselves?
Continue reading “What Grade Do Marketers Give Their Personalization Efforts?”
What does it mean to ‘be bold for change?’
At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.
Continue reading “What does it mean to ‘be bold for change?’”
How Brands Are Using Influencer Content
Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.
Insurance Content Marketing: How to Create Exceptional Content in a “Boring” Industry
For some brands, defining a content marketing editorial strategy can be challenging.
