Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018.
For a global content marketing strategy to be effective in a large and complex enterprise, central and local teams must find the right balance.
Examining this demographic group’s digital life
Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage.
The consumer decision journey is complex, with multiple online and offline channels where people interact with your brand. How can you create a strategy that connects the dots – and measure its effectiveness?
The marketing technology landscape is busy, but there isn’t a solution out there for everything.
After Equifax and countless other user data scandals, brands outside as well as inside the EU may be crossing their Rubicon.
From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season.