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When it comes to effective marketing, writing style matters but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. Continue reading “Why writing style matters for social and content marketing”
Month: November 2017
The Essentials You Need to Know to Set up an Effective Remarketing Campaign
Find out how to set up a remarketing campaign in your Google AdWords account so you can reach out again to every person who visits your website, long after they’ve left. Continue reading “The Essentials You Need to Know to Set up an Effective Remarketing Campaign”
7 Predictions About The Future Of Advertising
As the landscape continues to change, advertisers that don’t follow suit risk getting left behind. Continue reading “7 Predictions About The Future Of Advertising”
How to Capture Captive Audiences With Content
Explore how your brand can use content to engage your captive audiences. Continue reading “How to Capture Captive Audiences With Content”
5 marketing technology trends CMOs need to master for 2018
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll need to monitor to lead your organization to success in the year ahead.
Continue reading “5 marketing technology trends CMOs need to master for 2018”
Invest, Create, Perform: Mastering the three dimensions of growth in the digital age
Growth winners think about growth in new ways and pursue it across multiple dimensions.
What airlines can learn from smart marketers about the customer experience
The airline industry has been hit with some highly public complaints over the past few months. Columnist Evan Magliocca discusses how airlines are lagging in the customer experience and what they — and any brand — can do to put customers first.
Continue reading “What airlines can learn from smart marketers about the customer experience”
