8 Seo must dos for marketing success

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos to include in your marketing strategy.

1- Perform an SEO Audit

First and foremost, you need to have a big picture of what is going on with your website. Performing a thorough SEO audit can help to spot strong and weak points in your system. That is the starting point for improving SEO stats.

Here’s a little breakdown of SEO audit steps:

Crawl the site;

  • Analyze search results;
  • Check user journeys throughout the website;
  • Run through the backlinks, leave the good ones;
  • Redirect all variations of the domain to the original;
  • Check meta descriptions and tagging;
  • Check the uniqueness of the content.

2- Optimize home and landing pages

The goal here is to optimize your key pages and make them strong – i.e. as engaging and attractive for search engines as possible.

  • Clean up the metadata—make titles and descriptions to the point and instantly understandable;
  • Add keywords for relevance in search results;
  • Make the pages consistent in style and user-friendly in experience;
  • Fill it with the content with the right messaging to motivate users to consider your brand and raise their hands to be contacted.

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Source: ChiefMarketer