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Customer centricity is easily talked about, but rarely achieved. Kantar’s CX transformation practice leader explains why Continue reading “Kantar: Customer journeys must be redefined”
Category: Uncategorized
Consumers Love Personalized Offers, but Only If They Opt In
Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers.
Continue reading “Consumers Love Personalized Offers, but Only If They Opt In”
8 Seo must dos for marketing success
SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos to include in your marketing strategy. Continue reading “8 Seo must dos for marketing success”
The Secrets of High-Performing Online Content
Good content is one thing, but great online content is another. Continue reading “The Secrets of High-Performing Online Content”
Considering a social media management platform? Compare 18 leading vendors
Need help with social media management? Learn what to look for. Continue reading “Considering a social media management platform? Compare 18 leading vendors”
How to Brainstorm and Prioritize Your Best Content Ideas
Are you focused relentlessly on nothing but potentially high growth ideas?
Or are your priorities unclear or unproductive, leaving you stuck in a constant scramble?
When crystallized and properly communicated, prioritization can, in some estimates, reduce costs by roughly 15 percent and improve your team’s capability to meet your marketing goals.
What is the process to truly remarkable ideas and ruthless execution?
Million-dollar gap between 10x and 10%
Because the goal of any marketing program should be to drive profitable customer action, the best marketers prioritize high-potential growth projects over incremental improvements.
Our team adopted a simple process that helps us do exactly that – the 10x vs.10% framework. A 10x project multiplies the results by a factor of 10. A 10% project improves results by a measly 10%.
A 10x project can positively impact a huge number of people in your audience and produce incredible revenue returns for your business. If plotted on an x-y chart, a 10x project falls high on the upper-right quadrant.
A 10% project, on the other hand, provides a little bit of value to a few people. Looking at things this way provides a framework for understanding and predicting impact. And therefore, it’s perfectly suited to help you prioritize which projects to take on and which ones to take a pass on.
Source: Content Marketing Institute
People Believe Ads Are Becoming More Intrusive
If you believe ads are becoming more invasive, you’re not alone. Continue reading “People Believe Ads Are Becoming More Intrusive”
How the C-suite benefits from a strategic marketing operations function
Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits. Continue reading “How the C-suite benefits from a strategic marketing operations function”
The 7 Habits Of Highly Effective Transformation Leaders
Ten years ago, businesses were racing to understand and capitalize on concepts such as data mining, search technology, and virtual collaboration. Continue reading “The 7 Habits Of Highly Effective Transformation Leaders”
The Changing Face of B2B Buying and Selling
Customers want to purchase products digitally Continue reading “The Changing Face of B2B Buying and Selling”
