How to market your brand using interactive native content

Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your marketing campaigns.

Native advertising and interactive content both offer online marketers unique advantages. Native advertising, which is the standard name for creating content that blends seamlessly within its natural surroundings, can bypass dreaded ad blockers and provide a pleasant experience for users, and is predicted to drive 74 percent of all display ad revenue by 2021. Interactive content in turn, is able to transform any content into a gamified, engaging experience and help brands rise above the noise.

That is why the combination of the two — interactive native content — is so powerful in drawing audiences in and achieving marketing goals for brands of all kinds.

Make it scale

Just like everything else in life, native advertising has its downfalls. One issue that advertisers struggle with is its lack of scalability. Typically, each content piece can be used only once, making the high investment of time and resources that are devoted to content creation extremely costly, and the results of a less-than-successful campaign, extremely painful.

Creating interactive content campaigns for clients has taught me that interactive campaigns can be embedded within multiple outlets relevant to the campaign’s target audience, thus creating a scalable model for native advertising. Instead of working tirelessly to craft a brilliant branded article to give to a single publication exclusively, brands are able to implement interactive segments within different content items and enjoy increased engagement for a lower cost.

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Source: Marketing land