How Virtual Reality Could Change Content Marketing

No longer the domains of ultra-early adopters and video gamers, virtual reality and augmented reality are poised to take off in the coming 24 months.

No longer the domains of ultra-early adopters and video gamers, virtual reality and augmented reality are poised to take off in the coming 24 months.

“We see qualities in VR/AR technology that can take this from niche-use case to a device as ubiquitous as the smartphone,” Goldman Sachs Research wrote in its Virtual and Augmented Reality report.

More consumers are expecting to see the power of virtual reality too. According to Greenlight Insights 62% of consumers say they would feel more engaged with a brand that sponsors a VR experience and 71% of consumers think a brand is forward-thinking if it uses virtual reality.

Expert insight

Sarah Hill is the CEO and chief storyteller for StoryUP, one of the early pioneers in virtual reality for brands. She explains why VR is finally gaining a foothold, and what marketers should understand before they dive in.

CCO: Describe what virtual reality applications look like today versus what they’ll look like in the future? Where is the technology headed?

Hill: Today we are in the “brick-cell-phone phase” of VR. Mobile VR is taking off – by that I mean you don’t need a heavy-gaming PC to view VR; all you need is your mobile device and Google Cardboard. Yet most VR experiences are seated right now.

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Source: Content Marketing Institute