82% of marketing manufacturers say increased success is because of better content creation.
Last year, the results of our annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing. Fewer than 20% said their organization was effective at content marketing or that they had a documented content marketing strategy. What a difference a year makes!
Some of the reasons why manufacturers have made progress over the last year with content marketing, as reported in today’s release of Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America, sponsored by IEEE Engineering360 Media Solutions:
1. They’re getting better at content creation
Fifty-nine percent of manufacturing marketers say their organization has become much more or somewhat more successful at content marketing compared with one year ago. Of that group, 82% say their increased success is because they are doing a better job at content creation (producing higher-quality content, getting more efficient at content).
2. They’re documenting their content marketing strategy
Report shows that there is 72% increase over last year in the percentage of manufacturing marketers who have a documented content marketing strategy (31% this year vs. 18% last year). The research consistently shows that documenting your content marketing strategy is a key to success.
Source: Content Marketing Institute