7 Content Types That Will Increase Leads and Conversions

Various content methods generate leads. Visual and interactive content, in particular, can increase not only clickthrough rates (CTR) but also conversion rates for many marketing campaigns, whether email signups, clicks on links, or sales of your product.

1. Blog Posts

A blog is one of the original types of content marketing, and it can be used to help promote most websites and online stores.

2. Videos

Videos that explain your product or service can greatly increase your CTR and conversion rates, and they are much more effective than simply advertising your product on yet another YouTube video; after all, no one likes advertisements they’re forced to watch.

3. Interactive Quizzes/Trivia

Interactive quizzes are an amazing way to increase traffic and obtain new leads. To be successful, the quizzes must provide some form of entertainment. They must be engaging and linked to something extremely popular in today’s culture—such as popular television shows, movies, books, even foods. Quizzes should be intriguing enough to draw in potential customers and then give them a result based on, for example, trivia knowledge, allowing them the opportunity to share their performance with their friends.

4. Surveys/Polls

Surveys and polls differ from quizzes because they don’t require knowledge of a subject, just opinions. They also come in various forms, including on-site (a popup when people visit your website), customer surveys, and off-site surveys.

5. Infographics

Infographics are much more likely to be read than text. They can visually engage, inform, and educate possible customers about your industry or specific products or services.

6. Contests and Giveaways

Giveaways and contests, similar to interactive quizzes, are all about generating leads by getting audiences to opt in by submitting their emails or phone numbers. Setting up an engaging contest, mixing text and visuals, and enticing consumers with the potential of winning a prize result in high conversion rates.

7. Personality Assessments

Personality assessments are a highly popular content form for audiences, because people are naturally curious about their own personalities and want insight into themselves.

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Source: Marketing Profs