Jumping on your prospects, especially those that have directly engaged with your long-form content, is a desperate move that lacks finesse. Learn how to make the right impression…
Streamlining workflows to craft consistent, quality cross-functional content is just one more way to show customers why your organization is the best choice for their long-term business.
B2B content marketers are doing a great job, but they’re still up against some challenges, according to brand-new research.
Some 63% of B2Bs have ranked whitepapers to be more effective than videos, e-newsletters, blogs, infographics, etc. But are whitepapers really that effective?
Learn how marketers create and manage a brand’s most essential resource
The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.
45% of respondents say content marketing is one of the most effective tactics.
When it comes to their biggest challenge, most content marketers are in agreement: They’re struggling to measure ROI.
Putting prospects’ actions into context can organizations create a more effective B2B content marketing strategy.