Chase, Keds and Toys R Us want to make a change. Continue reading “What 5 CMOs Are Doing to Change the Conversation About Gender Equality and Diversity”
With digital an integral part of a company’s strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.With digital an integral part of a company’s strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.
Less than half feel they know how to use these tools to engage with customers.
For a global content marketing strategy to be effective in a large and complex enterprise, central and local teams must find the right balance.
The consumer decision journey is complex, with multiple online and offline channels where people interact with your brand. How can you create a strategy that connects the dots – and measure its effectiveness?
The marketing technology landscape is busy, but there isn’t a solution out there for everything.
From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season.
The question has long flummoxed social media marketers—what do “likes” actually mean? The answer to social media’s return on investment and what works and what doesn’t remains elusive.
Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important?
A new study from The Creative Group polled 400 US advertising and marketing executives, asking them which social media trends they expected to have the greatest effect on their advertising and marketing efforts in 2018.
One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.
Video was another trend that many respondents said would play a role in their marketing strategies next year, named by 28% of respondents—an unsurprising outcome.
Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows.