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Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers.
Continue reading “Consumers Love Personalized Offers, but Only If They Opt In”
Tag: consumer
Six Rules For Innovative Storytelling
Consumers are bombarded with content all day long. But what sets successful content marketing apart is the thoughtful and meaningful content that actually makes up the storyline.
Emerging Technologies That Will Transform Experiences
We’re all aware of the immense impact that technology has had on the ways in which consumers interact with brands.
Continue reading “Emerging Technologies That Will Transform Experiences”
Behavioral Insights and Trends for Millennials in the UK, France and Germany
Examining this demographic group’s digital life
Continue reading “Behavioral Insights and Trends for Millennials in the UK, France and Germany”
The impact of intermediaries: How brands can close the gap between themselves and consumers
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.
