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Tag: content

The Secrets of High-Performing Online Content

The Secrets of High-Performing Online Content

Good content is one thing, but great online content is another. Continue reading “The Secrets of High-Performing Online Content”

Author Corporate LeadersPosted on May 9, 2018May 22, 2018Categories UncategorizedTags content, marketing, traffic

Six Rules For Innovative Storytelling

Six Rules For Innovative Storytelling

Consumers are bombarded with content all day long. But what sets successful content marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

Continue reading “Six Rules For Innovative Storytelling”

Author Corporate LeadersPosted on March 26, 2018Categories UncategorizedTags consumer, content, marketing, storytelling

How to Spot Un-Authentic Influencer Content

How to Spot Un-Authentic Influencer Content

With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Continue reading “How to Spot Un-Authentic Influencer Content”

Author Corporate LeadersPosted on February 5, 2018February 13, 2018Categories UncategorizedTags content, influencer marketing, marketer, tips

How to Capture Captive Audiences With Content

How to Capture Captive Audiences With Content

Explore how your brand can use content to engage your captive audiences. Continue reading “How to Capture Captive Audiences With Content”

Author Corporate LeadersPosted on November 16, 2017November 29, 2017Categories UncategorizedTags branding, capturing audience, content

Behavioral Insights and Trends for Millennials in the UK, France and Germany

Behavioral Insights and Trends for Millennials in the UK, France and Germany

Examining this demographic group’s digital life

Continue reading “Behavioral Insights and Trends for Millennials in the UK, France and Germany”

Author Corporate LeadersPosted on October 19, 2017October 17, 2017Categories UncategorizedTags behavioral insight, consumer, content, Europe

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

Want to get more creative in your marketing, especially your storytelling? Spend five minutes a day doing something that masters of improv do: Play with words.

Continue reading “Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling”

Author Corporate LeadersPosted on September 14, 2017September 21, 2017Categories UncategorizedTags CMO, content, marketing, storytelling

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

Some top content opportunities marketers in retail sector should be exploring to remain competitive in the face of the great Amazonian conqueror. Continue reading “The Art of the Cart: How Retail Brands Can Cash in on Content Marketing”

Author Corporate LeadersPosted on August 14, 2017August 9, 2017Categories UncategorizedTags CMO, content, marketing leaders, retail marketing

How Will AI Affect Marketing Efforts?

How Will AI Affect Marketing Efforts?

Improvements in efficiency and personalization are expected.

Continue reading “How Will AI Affect Marketing Efforts?”

Author Corporate LeadersPosted on July 24, 2017Categories UncategorizedTags artificial, content, marketing

Dear CMO, Part 1: Why Your Content Misses the Mark

Now, perhaps in the B2B environment in which a majority of these large companies operate (and spend millions every year on content), these findings should not come as a shock.

Continue reading “Dear CMO, Part 1: Why Your Content Misses the Mark”

Author Corporate LeadersPosted on June 30, 2017July 7, 2017Categories UncategorizedTags b2b, content, CRM, leadership

Content: The H2O of Marketing

Content: The H2O of Marketing

Learn how marketers create and manage a brand’s most essential resource

Continue reading “Content: The H2O of Marketing”

Author Corporate LeadersPosted on October 5, 2016January 24, 2017Categories UncategorizedTags B2B content marketing, content, content marketing, digital marketing

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