Ten years ago, businesses were racing to understand and capitalize on concepts such as data mining, search technology, and virtual collaboration. Continue reading “The 7 Habits Of Highly Effective Transformation Leaders”
Eureka moments must come with discipline to become advances. Continue reading “Marketers Need Structured Innovation to Achieve Real Progress”
What does the org chart for a successful marketing operations (MO) team look like?
The essence of digital transformation is that marketing, sales, service — and most of all — product are all being entwined together under the banner of “customer experience.” Continue reading “5 Disruptions to Marketing, Part 1: Digital Transformation”
Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion. Continue reading “How digital transformation can revolutionise marketing”
With digital an integral part of a company’s strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.With digital an integral part of a company’s strategy, CMOs and CIOs are now responsible for driving the digital transformation of organizations across a range of industries.
Many have yet to clearly define their digital marketing strategy
CMOs can take a proactive approach to preparing the workforce for the tremendous technology-enabled changes required to compete in the years ahead.
At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.