Standing out in our content marketing efforts is an increasingly difficult task in a world saturated with ads, videos, blogs, campaigns, and images.
The numbers surrounding content creation and consumption are staggering. Last year, business management software platform Domo released data showing that YouTube users upload 300 hours of new video, Twitter users send almost 350,000 tweets, and Instagrammers “like” almost 250,000 posts – in one minute online.
It can feel like an insurmountable task to make your voice heard in that environment.But quality content rises to the top, and content with a mission goes even further.
Brands that incorporate their core values in marketing – the unique visions and distinct characteristics that set them apart – are able to create truly authentic, engaging, and one-of-a-kind experiences for their audiences.Mission-driven content marketing not only contributes to customer loyalty. It also leads to increased revenue.
Conscious consumerism has taken off in recent years, and the most successful brands know how to link their purposes with mission-driven content that aligns with their audiences’ interests.
Nielsen found that 55 percent of global online consumers reported willingness to spend more on products or services provided by companies that are committed to positive social and environmental impact. Jim Stengel’s 10-year growth study of 50,000 brands found that the 50 highest-performing businesses are driven by their ideals.
Why? That feeling of doing good with one’s dollar gives value-sharing customers a sense of well-being that drives a devoted clientele, as well as word-of-mouth referrals.