Numerous legal and regulatory challenges will vex marketers in 2017. Brexit and the U.S. presidential election aside, to say 2016 was one of the most tumultuous and unpredictable years in history was an understatement. The Federal Trade Commission (FTC) doubled down on its enforcement of the Testimonial and Endorsement Guides, brought its first native advertising case, and continued to target privacy promises and health related claims in the mobile app space. The year ended with news that the Justice Department was investigating possible price fixing activity among advertising agencies.
Source: Chief Marketer