Our content marketing work helps companies meet their goals by developing deep relations, building trust, driving engagement and creating strong brands.
Lead Generation and Sales Enablement
To develop a worldwide campaign providing CEOs, CFOs, CHROS and CIOs with an understanding of the challenges they face when HR processes are not standardised in an international organisation.
We developed a multi-media campaign consisting of a report and ebook, 7 client testimonials, infographics, banner ads, email templates and videos translated into 9 languages that addressed the issues that each persona faces.
The campaign generated sales opportunities across EMEA, APAC and LATAM.
Finalist for a Markie award for best international campaign.
To provide a platform for Raytheon Professional Services to be showcased as a thought leader driving the discussion amongst senior executives from named accounts in an environment free of competitors in order to enter new industries, develop new business relationships, and increase sales opportunities and pipelines for the year ahead.
We created the annual Raytheon Symposium – now in its fourth year – which takes place in London and Frankfurt bringing together over 75 executives for half a day of debate and discussion. The focus area of each event changes based on feedback from executives and trends in the market.
CorporateLeaders is responsible for all elements, including program and content development, event promotion, attendee acquisition and management, event and venue management, moderation and post event promotions.
The Symposiums have firmly established Raytheon Professional Services as a leading training and development solutions provider in Europe generating leads and opportunities for the sales team to achieve their sales and business development targets.
Promotion Through Content
Reach a wider audience and increase awareness in the run-up to the IBM Risk Management Summits, to stimulate interest in the topic, showcase IBM as a thought leader, and build awareness and interest for the Summits.
We developed a series of articles that examined the key issues covered at the events with industry insights and expert opinions. The articles were posted on various websites, channels, professional social media sites and groups, and sent directly to all event registrations and potential attendees.
Showcased IBM as a thought leader to a wider target group and helped increase registrations by 30%. In addition, the article campaign increased engagement with the registrants and reduced no show rates.