Omnichannel isn’t the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.
Continue reading “It’s time to get real about omnichannel marketing”
Omnichannel isn’t the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel. Continue reading “it’s time to get real about omnichannel marketing”
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