Content Marketing Campaigns and Portfolio

Persona-based sales plays

There are so many areas of HR that can be transformed, from Core HR, Payroll, and Talent Development through to Talent Acquisition, Shared Services, and HRIS. Addressing these subfunctions and processes with a generic message will not generate impact.

Oracle briefed CorporateLeaders to create a strategy and persona-based sales plays with a rolling thunder approach for 20 different personas ranging from process leaders, HR Leaders and C-suite executives for their sales teams ABM outreach.

CorporateLeaders developed a flexible content framework, rollout plan, and library of 85 highly targeted and relevant assets consisting of reports, blogs, landing pages, emails, infographics, videos, and social messages that addressed each target persona’s unique business challenges.

Partner Engagement

Oracle selected CorporateLeaders as their agency to plan, organize and manage their two-day bi-annual Partner Sales Development Forums taking place in three European cities within a 2.5 week period.

During the two days, partners immerse themselves in Oracle’s diverse product portfolio and attend sessions that provide valuable insights into Oracle solutions, marketing and sales plays to refine their strategies, identify avenues for accelerating sales, boosting revenue, and enhancing customer satisfaction. While networking with other partners and feeling part of a community.

The events are not solely business-focused, as there is always an element of fun and friendly competition. The debut event coincided with the launch of the 2022 F1 season and Oracle’s name sponsorship of the Red Bull F1 Racing team, where partners were treated to an exhilarating experience as they battled it out in virtual Formula 1 simulators. The adrenaline-pumping races helped break the ice, fostered new connections and strengthened relationships among attendees.

Real-time peronalised content

The Center for Creative Leadership wanted to provide senior executives with an interactive and engaging way to show that leadership development is a journey and to discover how to become more effective leaders.

CorporateLeaders developed the Leadership Journey campaign consisting of a microsite, top of funnel content and a leadership diagnosis tool that provided real-time results and an auto-generated customised report. The report could be downloaded and was automatically sent to the visitor’s inbox within 30 seconds. The campaign was supported with a series of promotional and nurturing assets to attract and convert from visitor to MQL and to SQL.

An exclusive network

Raytheon Professional Services wanted to create an exclusive environment to showcase thought leadership, discuss the latest trends and drive discussion amongst senior executives from named accounts free of competitors while building relationships and increase sales opportunities.

CorporateLeaders created the annual Raytheon Symposium which has been taking place in London and Frankfurt since 2015 bringing together over 75 executives for half a day of debate and discussion.

CorporateLeaders is responsible for all elements, including program and content development, event promotion, attendee acquisition and management, event and venue management, moderation, and post-event promotions.

Animated videos

Barco has been pioneering LED video walls since 1998 and wanted an animated timeline showcasing the key milestones and innovations they have achieved over the years. The video is also being used as a teaser leading to the launch of their next generation of LED video walls.