Successes together with Oracle

Oracle Partner Sales Development Forums

The Challenge

Oracle sought an agency capable of planning, organising, and managing their two-day bi-annual Partner Sales Development Forums taking place across three weeks (respectively) in three different countries. These events are essential for fostering networking opportunities and enhancing the leads and revenue generated by Oracle’s partners across multiple countries.

The Solution

CorporateLeaders collaborated closely with Oracle to co-create an engaging event format. These forums allow partners to delve into Oracle’s extensive product portfolio and participate in sessions that offer invaluable insights into Oracle solutions, marketing, and sales strategies. The goal is to help partners refine their approaches, identify opportunities to accelerate sales, boost revenue, and enhance customer satisfaction.

The events are not solely focused on business. Each forum includes elements of fun and friendly competition to create a memorable and enjoyable experience. The inaugural event was particularly exciting, coinciding with the launch of Oracle’s name sponsorship of the Red Bull F1 Racing team. Partners were thrilled to compete in virtual Formula 1 simulators, adding an exhilarating edge to the event.

The Results

The forums have significantly driven partner knowledge and have:

- Generated over $20 million in sales pipeline.
- Driven a 30% increase in revenue from partners that attended the events

Learn more about our marketing and lead generation solutions for Oracle Partners

Account-Based Marketing

Oracle aimed to attract senior executives from prominent financial institutions throughout Europe and the Middle East through an integrated approach aimed to increase brand visibility, drive lead generation, and boost registrations for an online event.

The Solution

In collaboration with Oracle, we designed and executed a comprehensive omnichannel outbound campaign consisting of:

Three Personalized Emails: Sent through the LinkedIn accounts of Oracle’s sales managers to establish a direct and personal connection with the target audience.
Three Engaging Blogs: Published on LinkedIn to provide valuable content and insights related to the panel discussion.
Two Visually Striking Infographics: Both static and animated versions were created and exclusively promoted on LinkedIn to enhance brand visibility and engagement.

The Results

The campaign successfully targeted financial institutions, achieving:

- Over 2,100 clicks to the event registration page was generated through the personalised LinkedIn outreach.
- 45 LinkedIn lead form completions
- 419 Reads of the blogs

Learn more about our marketing and lead generation solutions for Oracle Partners

Persona Based Sales Plays

The Challenge

There are so many areas of HR that can be transformed, from Core HR, Payroll, and Talent Development through to Talent Acquisition, Shared Services, and HRIS. Addressing these subfunctions and processes with a generic message will not generate impact.

Oracle briefed CorporateLeaders to create a strategy and persona-based sales plays with a rolling thunder approach for 20 different personas ranging from process leaders, HR Leaders and C-suite executives for their sales teams ABM outreach across Europe and the Middle East.

The Solution

CorporateLeaders developed a comprehensive and flexible content framework along with a detailed rollout plan. This included a library of 85 highly targeted and relevant assets tailored to each target persona’s unique business challenges. The assets consisted of:

- Reports
- Blogs
- Landing Pages
- Emails
- Infographics
- Videos
- Social Messages

Learn more about our marketing and lead generation solutions for Oracle Partners

Empowering Potential Campaign

The Challenge

Oracle partnered with CorporateLeaders to launch an innovative EMEA Apps Install Base Sales Development campaign aimed at covering ERP, HCM, and Customer Experience trends. The strategy involved two sprints per quarter, focusing on driving new trends and leveraging CorporateLeaders’ expertise to create effective sales plays. This dynamic approach prioritised speed and relevance, ensuring adaptability and responsiveness, combined with an omnichannel approach to engage a diverse audience.

The Solution

To tackle the challenges posed by global economic shifts, war, and pandemics, we created the “Empowering Potential in Uncertain Times” campaign. The objective was to enable organizations to become more agile and digitally enabled in the face of market volatility. The narrative explored adapting to changing business landscapes, the Great Resignation, and the importance of real-time data for business continuity.